New Pampers and Partnership With Olympic Athletes

My kids are finally out of diapers now, but when they were in diapers, they both wore Pampers.  They worked really well for us, and are a brand we’ve grown to trust.  Pampers has just made two exciting announcements – a partnership with 2010 Vancouver Winter Olympic Athletes: 2006 Olympic gold medal speedskater, Chad Hedrick and 2007 World Skeleton Champion, Noelle Pikus-Pace and the introduction of new Pampers Swaddlers & Cruisers with Dry Max.

Here are some key points from the announcements:

• Chad and Noelle will be documenting and sharing their experiences (along with their family’s experiences) from the Games in Vancouver, through photos and video that will be posted on Pampers.com.
• Pampers has created specially-branded Team USA diapers with the Dry Max technology (a new product innovation for Pampers – diapers are now 20 percent thinner than before) that will be sent to all Team USA athletes traveling to Vancouver with their babies in tow.
• Pampers Swaddlers and Cruisers with Dry Max are the brand’s new high performance diapers and the biggest innovation for the Pampers brand in the last 25 years. Pampers Diapers invented the Dry Max technology and applied it to the current Swaddlers and Cruisers core, which allows the diaper to be thinner than before. This game-changing diaper – Pampers’ driest ever – helps lock wetness in for up to 12 hours and its less bulky design helps give flexibility and comfort – perfect for all of babies’ play. The new diaper design also helps families reduce their impact on the environment by containing 10 percent less material weight. In fact, if current North American Pampers Swaddlers and Cruisers users switched to the new Pampers Cruisers Diapers with Dry Max diaper, they could together throw away the weight of 1 billion less diapers every three years (based on 08/09 volume for Swaddlers/Cruisers).

Starting on February 12th, parents can sign on to Pampers.com to get a free sample 3-pack of new Pampers Cruisers with Dry Max!  I’ll be posting soon with my review of the new diapers!

Tagged as: diapering