Last week, at the Mom 2.0 Summit, I had the opportunity to interview Dr. Michael Shore, Vice President of Worldwide Consumer Insights at Mattel. I asked about how Mattel changes products based on parent and child insight (truth is, they make a LOT of changes based on feedback, and also test out different product options with focus groups).
Dr. Michael Shore also talked about how different kids have different play styles, which evolve over time. I have seen that first hand with my daughter and my son, who play together well but obviously have different play styles and different preferences.
Mattel was so generous to sponsor part of the Mom 2.0 conference. Each of the attendees received one of the custom motor car sets, which is a Hot Wheels cars complete with custom parts that can be added so your little one can make the car his/her own.
The video above shows the whole interview – although I have to apologize for the poor sound quality. To learn more, visit the Mattel Web site.
Disclosure: XtraXtra sponsored part of my trip to the Mom 2.0 Summit, and Mattel provided me with the custom motors set and the video.
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It’s reassuring to know that Mattel addresses parent and children feedback. This is one great reason that they remain one of the best producers of toys.
.-= Tina´s last blog ..The Power Wheels Eliminator – Dune Buggy Heaven =-.